Improve Your Email Deliverability

Feb 7, 2024 | Blog

We sent the following email to our Newsletter subscribers recently, but thought this information would be helpful as a blog post as well.

On February 1, Yahoo and Gmail enhanced their requirements for mass email lists. Senders (especially those who email 5,000 users at a time) are now required to meet new requirements – or else emails they send might be rejected or be routed to a recipient’s spam folder.

Even if you do not email 5k users at a time, these are still good guidelines to follow, and by adhering to them, you can improve your domain’s reputation and reduce the likelihood that your emails will be classified as spam.

Sendgrid has a nice article on the topic, which you can read at

Do you use MailChimp, Brevo, MailerLite, or another newsletter platform? If so, we highly recommend that you setup Domain Authentication (DKIM). This process involves adding a new record to your domain’s DNS settings. Barred Owl Web hosts the DNS for the majority of our customers, and we would be happy to make sure your DNS is setup properly.

We have setup Domain Authentication (DKIM) for all of our clients whose email and DNS we host, but there are additional steps you need to take if you use a mailer platform such as MailChimp or one of the others mentioned earlier.

If you have any questions or concerns, or need help setting up DKIM with your newsletter service, please open a support ticket. You can do so by visiting, or by emailing (please note that you must be setup in our support system before you are able to generate a support ticket).

For any new web hosting customer that you refer to us, we will give you a month of free web hosting (up to a maximum of $100 per referral).

As a reminder, we provide Managed WordPress services, website hosting on cPanel, managed Virtual Private Servers, and email hosting. We can also provide Datacenter Colocation services. Make sure to review all of our services at

We would also greatly appreciate any reviews you can leave for us. Visit our LinkedIn page at, or leave us a review on Google at

Several years ago, we published this free eBook that explains to readers why businesses need a website, how to keep a website secure, the various costs to owning a website, and more. Check it out at

Why Choose Barred Owl Web?

We have worked with David at Barred Owl for several years. The experience has been great. He is very knowledgeable and serves us well with prompt help and utmost professionalism. The price we pay is very competitive and a great value for the products we receive. I would recommend without reservation that you explore Barred Owl as a solution for your server and managed web-hosting needs.
Mark Morgenstern, Senior Director, Grow2Serve

Barred Owl has hosted our websites for many years with consistently great uptime. David & his team have always been responsive when the sites experience high traffic issues. They have been creative in thinking about ways to improve server performance and proactive about security updates. They have always been a great value, and we will continue to use them for all our hosting needs.
Evan Donovan, City Vision University

Top-notch service from start to finish! Friendly, responsive, and completed my website migration and hosting project with little to no input on my part - which was exactly what I was looking for. I imagined a months-long headache of problems and they nailed it in just one business day. Very reasonable priced as well so my small budget could afford them. My professional advice: Do Not Hesitate to hire Barred Owl Web!
Fern Bertch, Great Favors

A Few of Our Clients:

Bakke Graduate University (BGU)
Bethel Bible Village
Chattanooga Room in the Inn
Great Favors
International Peace Initiatives
Law Office of Daniel J. White
Metropolitan Ministries (MetMin)

Midwest Tread
Mission Data International
NET Institute
Rogue River Counseling
City Vision University
Tranco Logistics
Yoko Consulting

Contact Us

P.O. Box 21514
Chattanooga, TN 37424